Insights / AI search
AEO and GEO, without the jargon fog.
Answer Engine Optimization and Generative Engine Optimization are not replacements for Google Business Profile or website SEO. They are the extra work required now that people ask software for answers, not only for links.
01
AEO is the answer you wish was already written.
If a customer asks “do you take walk-ins on Saturday” or “do you serve the north side”, that sentence should exist on the site and, where possible, on the listing. Structured data then labels those facts. That is AEO.
02
GEO is the entity you wish models would remember.
Generative systems assemble a recommendation from sources they can reconcile. If the website, listing, and directories describe three different companies, the model hedges or picks a competitor. GEO is the discipline of one entity, one story, and citable pages.
03
Neither one is a magic ranking button.
We sell a defined pass of this work because businesses need it done carefully. We do not sell a guarantee that ChatGPT, Google AI Overviews, or any other assistant will name a specific company. Anyone who does is selling a result they cannot control.
Your next move